How Millennials Use Social Media

Young Americans are turning from TV to social media as the main sources of entertainment and news. In April 2015, our poll asked millennials which social platforms they use. The results may surprise you.

Facebook remains the most-used platform among millennials. 83 percent of millennials reported having a Facebook account. And nearly all college students reported being on Facebook, 88 percent.

Instagram and Pinterest see significant gender divides.  53 percent of female millennials have Instagram accounts, compared to only 34 percent of males.

Snapchat is a favorite among younger millennials, 42 percent of 18 to 24 year olds and 55 percent of college students have Snapchat accounts, while it lags behind among the late-20s set, only 1-in-5 25 to 29 year olds have Snapchat accounts.


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Oh Snap!

Executives from NBC News buried Facebook over its dealings with media companies and heaped praise on Snap. The news organization said Facebook, which it called “Fakebook,” had been a “bad actor” when it came to its actions toward the news industry. 880 more words

via NBC News slams Facebook — calling it ‘Fakebook’ — while heaping praise on Snap (FB, SNAP) — Advertising

Burger King Scores Free Advertising from Google Home with a Whopper of a Hack — Hackaday

Advertisers are always trying to stuff more content into a 15 or 30 second TV spot. Burger King seems to have pulled it off with a series of ads that take advantage of the Google Home device sitting in many viewers living rooms. It works like this: The friendly Burger King employee ends the ad […]

via Burger King Scores Free Advertising from Google Home with a Whopper of a Hack — Hackaday